Rodrigo Alarcon Luque

I am a curious individual with a wide-ranging, exploratory approach to life. This mindset has shaped an accomplished journey in music marketing, artist management, and development, where I consistently seek opportunities to innovate and grow.

I hold a deep appreciation for the responsibility and trust entrusted to me, approaching every project with meticulous care and dedication. My fascination with music and multimedia artistry is my drive to explore new possibilities, producing engaging content and data-driven strategies that propel artists and brands forward in an ever evolving world


Skills & Work Experience

I have diversified experience within several departments of the music industry, such as artist management and development, digital marketing and branding as well as AI prompting, djing, music production & songwriting and event management

Prominent Work

Austin Millz – Social Media Strategy & Content Creation

As the social media director for this dynamic project, I played a pivotal role in amplifying Millz’s creativity and connecting with global audiences.

Enhanced Austin Millz’s social media presence on platforms such as Instagram and TikTok through a project called “Millz Mondays”. Every Monday, we posted a video of Austin remixing a popular song from various genres, filmed from different vantage points around different cities. This project utilized Reels and TikTok to maximize engagement, growth, and overall online presence.

Below are some of the videos we shot together!



Secret Walls
The Art of Competition Tour

@thesecretwalls

THANK YOU, LOS ANGELES Last weekend, we kicked the Art of Competition Tour off with a night to remember It was such a great time battling in the epic @srgnstudios + with a lineup of some of LA’s most inspiring creatives, and seeing so many familiar faces that came out to #supportyourlocalartist @dreyfus.art @hannaheddyart @bakeneko.bakeneko VS @wotto76 @_emilyding @bluethegreat Thanks to our sponsors @monsterenergy Ultra and @posca_usa (along with @rabblewine powering our Artist Dinners and Battle bars) for helping make this our best tour yet. Up next… CATCH US ON THE ROAD! * Tour dates and tickets available in our bio #secretwalls #artofcompetition #poscausa #monsterenergy #monsterultra #liveart

♬ original sound – Secret Walls
The Art of Competition Tour is Secret Walls’ nationwide initiative celebrating live art battles, creativity, and community. Traveling to cities across the U.S., the tour brings together talented artists for thrilling 90-minute paint battles in front of live audiences. The Los Angeles stop was a highlight of this journey, showcasing the energy and artistry that define the Secret Walls experience.

Rodrigo Alarcon Luque

A project dedicated to raise awareness about the critical issue of Amazon rainforest decimation. Indigenous representatives from Southern California and Colombia came together to advocate for the preservation of the Amazon, leveraging the event to garner support and resources for their cause. PICTURE OR TEXT FIRST?

Rodrigo Alarcon Luque

A fundraising event organized by R2O at Traci Park Gallery in Malibu was held to raise funds.

Fashion designer Sue Wong generously donated more than 100 dresses to support the cause. The event also featured art pieces by renowned artist Chaz Guest

Please check the Portfolio section for a recap of the event


Producer: “Censored Love”

Romantic drama feature film about discovering your true self.